It may not be what the fans want to see, but it has become inevitable that eventually all thirty NBA teams will feature multiple advertisements on their uniform.
On Thursday, the Atlanta Hawks became the latest NBA team to join the trend.
— Zach Klein (@ZachKleinWSB) August 17, 2017
Next year, all team uniforms will have a Nike patch on the right chest as part of the NBA’s recent agreement with Nike, making the company the official supplier of the NBA’s jerseys. The addition of the Sharecare logo comes from the Hawks five-year agreement with the local company.
In a poll we did back in May, 78% of fans said they were not in favor of advertisements on the uniforms.
Do you support advertisements on jerseys in the NBA?
— SportsTalkATL.com (@SportsTalkATL) May 16, 2017
It is not what fans want to see, but considering it was just a matter of time, a bright spot can be found that Sharecare is an Atlanta-based company. The company will now be the Hawks second largest sponsor, behind Phillips, who own the naming rights to the Hawks arena.