According to Erik Bacharach of Sports Business Journal, the Braves are set to become the first MLB team to enter the metaverse, creating a digital version of Truist Park.
Breaking: @Braves are entering the metaverse. They’re the first MLB team to do so.
ATL is set to unveil the creation of Digital Truist Park, a photo-realistic digital twin of the team’s home venue that is powered by @UnrealEngine.
Quick @sbjsbd story: https://t.co/LflFpGLws7 pic.twitter.com/tIbmfKow4t
— Erik Bacharach (@ErikBacharach) February 15, 2022
I’m not really a technology guy, so I might be the worst person to explain this concept in detail, but one thing I do know is the metaverse is the next big thing. Most people believe it will change the world as we know it today, and this is just the beginning. Here’s what Braves fans can expect from it when it unveils in April:
Inside Digital Truist Park, fans will be able to create and customize avatars; explore areas of Truist Park and The Battery Atlanta, including the Braves Clubhouse and Monument Garden; consume exclusive content, performances and meet-and-greets; play games and win prizes; and meet and interact with other Braves fans. In partnership with MLB and SURREAL Events, the Braves will host an exclusive first look at Digital Truist Park in April. Fans interested in attending Digital Truist Park’s debut event can visit www.Braves.com/DigitalTruistPark.
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